As part of a collaboration with Oliver Dunn, we naively set about trying to set up a clothing brand in six weeks. Aiming for the urban streetwear market we eventually settled on the name 'Root' and set about designing an initial run of 5 designs. We used a local screen-printers to produce a total of 50 tees, hand printed our own tags and sewed in the embroided labels. Completely missing the six week deadline, I later went about designing and developing the online store which can be found Here.